Put us to Work.

Creative Direction - Copywriting, Brand Building
Marin County, CA

Google Ads: As a CD/Copywriter for almost seven years, I spent my days working with a team of creatives to demystify a range of complex features for small- and medium-sized businesses through highly personalized digital programs.

Hotel Vandivort: Dream clients in every way, the visionaries behind Hotel Vandivort wanted to open a boutique hotel in a building that had been a Masonic Temple. I was the creative lead and copywriter on a full brand launch that included a logo, website, print materials, and social.

Barilla Pasta: Barilla came to us looking for a way to differentiate themselves in the US market. Their rich Italian heritage was the obvious answer. Using TV, print, and social, we rebranded their “blue box” pasta as the wise choice for anyone who wanted to experience the true flavor of Italy.

Creative Direction - Video, Animation, Design
New York, NY

T.J.Maxx: As part of Edelman’s social team for TJX, I concepted and directed social video and photo content for both T.J.Maxx and Marshalls, much of it incorporating scroll-stopping stop motion animation. Leading much of the creative ideation and content creation for Instagram, I played a key role in establishing a strong relationship between agency and clients.

Bravo: As Creative Director for Movement Strategy’s Bravo account, I led concepting and production of social creative for season ten of the network’s hit yachting series Below Deck and the first season of spin-off Below Deck Adventure. Our team created dozens of photo and video assets tailored to Instagram, TikTok, Facebook, and Twitter, pivoting throughout each season to continually improve performance and engagement while incorporating popular and emerging social trends and platform-native features. Social content for season ten of Below Deck outperformed that of its prior season across all metrics.

Google: Partnering with Bonfire Labs, I led creative concepting for Grow with Google’s Google Career Certificates marketing campaign. We paired eye-catching animation tailored for specific audiences with inspiring anecdotes and testimonials of graduates to demonstrate how this online education program has impacted the lives of real students. Following the success of this campaign, I teamed with Bonfire Labs again in 2024 to pitch, lead, and execute creative for another in-progress Grow with Google project.

Creative Direction - Art Direction, Graphic Design
Olalla, WA

K2 Corporation: My design company (Modern Dog) helped shape early snowboard culture by shifting people’s perceptions of K2 Snowboards. We did this through evolving their logo to create a look specific to snowboards, their advertising, catalog design, snowboard design - literally everything they put out to the world from the late 1980s to the early 2000s.

Seattle Aquarium: As an outside contractor, my design company added illustration as a prominent element to the look/feel of the Aquarium. The illustrations we created and how we used them helped elevate the brand while also making it feel very human and welcoming. Later, as an Aquarium employee, I initiated a tightening of their brand which included their first ever brand book. With that in place, I updated all of the signage at the Aquarium to work within the new brand guidelines. I also developed the most effective wayfinding system the Aquarium has ever had since their opening in 1977.

Blue Q: I came up with the ideas for and designed some of Blue Q’s most successful products, including: Cat Butts, Mullet Shampoo, Handzoff Anti-Mastubatory cream, Mofo Soap, OCD hand sanitizer, Maybe You Touched Your Genitals hand sanitizer, Go Intercourse Yourself lip balm, Mother Teresa breath spray, Naked Men In Oven Mitts refrigerator magnets and so much more! Many of these were also extended into other product categories.