Put us to Work.

Creative Direction - Copywriting
Charlotte, NC

Klaviyo: Most DTC brands consider Klaviyo an email marketing platform—but as an all-in-one platform, it has so much more to offer. By repositioning Klaviyo as the only CRM built for B2C brands, they can gain additional business from existing customers, and attract new ones.

Allstate: Buying an insurance plan had never been a fun experience, and even after getting a quote online, consumers were always redirected to contact an agent to finalize and buy the plan. We created the Allstate Online Sales shopping app—a new way to shop, buy, and bundle insurance plans online—leading the industry in this space.

Kellogg’s: Kellogg’s was bringing a new product line to market in the US, and needed a US-centric approach to it. Kellogg's Origins, an all-organic line of cereals and snack bars, needed a brand look/feel, story, website, and marketing campaign. We created all of that and more—on a 4-week timeline—in time for launch.

Brand Strategy
Vashon/Seattle, WA

BECU: As strategic lead on the BECU account at DNA, I designed and executed a massive, multi-methodology research plan that informed the creative brief that inspired the award winning Power in People campaign.

​Catalina Marketing: If you work in CPG or grocery, you're likely familiar with Catalina Marketing. As strategic lead, I helped develop the campaign and brand refresh that transformed Catalina brand's reputation from that of a behind-the-times legacy brand to again being considered an innovative, category defining powerhouse of data and insights.

AAA WA Travel Services: Developed and executed a multi-methodology research plan to help AAA WA better understand the strengths and opportunities in their travel agency offering and the trends in the category overall. This work is currently informing development of organizational priorities and their brand identity.

Creative Direction - Art Direction
Seattle, WA

Meta: I led a team to create a plethora of online retail content for Meta’s key products. With multiple SKUs, languages, and platforms, we developed an efficient system on Figma to streamline both the creative and production process. Even though the final asset count was in the high thousands, our smart approach resulted in happy stakeholders and good-looking content.

TacoTime NW: At the height of the pandemic, PNW's cult favorite chain wanted to introduce a menu item called coconut shrimp tacos... in February. I helped create a quirky, very Washingtonian ad campaign with escapism as a big visual theme. Knowing a good number of people chuckling at our spots made it all worth it during such an unprecedented time.

Skype (RIP): Back in the day, Skype was one of the earlier brands to recognize and push for consistent and engaging social content. As a part of the social team, I created 20-25 posts per month (~25% of them being video) as a designer/photographer/videographer/editor hybrid. The relevant and impactful series of content made Skype an even more unique brand... back in the day.